What is a personal brand, and do you need one?
If you work as an individual, from a wedding singer to a writer to a freelance designer, you are (in the early days at least) 100% of your business. Your service is what people buy, and you are who they buy it from, so it’s easy to think ‘I don’t need a brand, it’s just me’.
As an individual, you are your brand.
Attend this free workshop at General Assembly to learn who benefits from having a personal brand, and how you can create your own brand in a way that feels authentic - and not cheesy - for your career or business.