FOUNDER, ALTOGETHER DIFFERENT
We were approach by Charlotte Butler, as she was embarking on setting up her consultancy business, Altogether Different. Charlotte formed Altogether Different to break down conscious and unconscious biases, and redefine we way we think about work, and needed a complete look & feel for her brand, a clear tone of voice and a website that would appeal to a wide audience.
Right from the word go, Charlotte was very clear with us that, while her clients were mostly in the corporate world, the identity for Altogether Different should be anything but corporate. She wanted to brand to clearly communicate its message, while appealing to millennials and creative individuals, due to the business' method of using the arts to start conversations about diversity. Not an easy brief! But of course, we put on our thinking caps and got out our sketch books...