The Flying Runner

The Flying Runner


The Flying Runner is an online magazine and gift shop for running enthusiasts. Having gained popularity since it began, the team were looking for a consistent and contemporary update to their current look, to tie in their website, store items and presence at running events.

Add To Cart

We collaborated with Kate of Little Designs Cambridge on this project – Kate knew the brand from previous work, but brought us in for help with the direction.

The challenge was the express the ‘free spirit’ of running, while creating a cleaner, more modern look that would appeal to a wide audience of male and female runners.

After gaining references from the client on what inspired them, we decided to keep a rustic feel to the brand, to keep the feel of the ‘joy of running outdoors’ as against a sportier, more competitive feeling.