Sophie Thorne, founder of Twisted Lingerie, approached us to develop the branding for her new company. Sophie came up with the idea for Twisted Lingerie as she felt the market lacked an affordable erotic-inspired lingerie brand, so we got to work building a set of designs that represented her target customer and aesthetic.
Sophie also required an e-commerce website to be built from scratch. Utilising our best web developers, we created a site that was user-friendly as well as eye-catching.
Sophie wanted to portray the brand as sexy, confident, and rebellious. Through a discovery session, we developed a mood board that captured this mood in a unique way. The moodboard had a number of rope elements, which then became the inspiration for our development of the logo.