I recently sat down to chat with Louise from Better Trends Co to chat all things Trend Forecasting. It was the most interesting chat about why forecasting is so important, particularly for small business owners, and how you can use this to help move your business forward with the trends!

I don't know about you, but I can't resist popping into an Oliver Bonas store. "Good morning, are you looking for anything in particular?" the friendly sales assistant asks me as I wander into the Balham store one morning. "No, I just can't resist taking a look at what's in" I answer her. And that's what Oliver Bonas gets so right, it's a browser's paradise.

What is Sustainable Branding, and Why Does It Matter?

Is your brand in need of some TLC? Just as a Spring clean can make a world of difference to your home, so too can small changes have a big impact on your brand.

If I told you that we had just 12 years to save the world, you’d probably say I was being dramatic, but with experts estimating we’ll have eliminated the world’s resources by 2031, the reality is that we need to change the way we live; and brands are picking up on this.

Know you should be blogging but struggle to write them? Then this is the article for you.

Here are 5 tips to take the pain out of blogging, and get you creating great content for your site straight away!

Writing a brief is a practice used across all advertising and marketing agencies around the world to understand a business’ challenges, values and objectives before coming up with any campaigns. But just how do you write an effective brief?

How important is use of colour in branding?

In a word: very

I've recently moved house, and it occurred to me that there are a lot of similarities between a move and a rebrand. Both involve planning (packing), change and letting things go - and both can have a major impact.

This week I had the pleasure of speaking to a group of entrepreneurs and business owners at Google Campus about the mistakes I most often see startups make.

Please enjoy the full talk or my summary of the 5 mistakes, and my tips on what you can do instead.