Writing a brief is a practice used across all advertising and marketing agencies around the world to understand a business’ challenges, values and objectives before coming up with any campaigns. But just how do you write an effective brief?
We live in a world where social media can, and is, used to share anything and everything, from cat beards to political petitions, and most of us will have become used to seeing a string of hashtags on almost all posts. But can they do more - can they make a statement?
I've recently moved house, and it occurred to me that there are a lot of similarities between a move and a rebrand. Both involve planning (packing), change and letting things go - and both can have a major impact.
Having a consistent tone of voice for your business doesn’t only make your brand more engaging, it will also help you with your marketing - from the type of posts that will go down well to what language to use on your website.