Brand Resources Cara Bendon Brand Resources Cara Bendon

Brand Matters

What is branding? And does it really matter?

People like products but love brands, so if you want to be chosen over your competitors and remembered for the right reasons then having a strong brand is key.

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Brand Resources Cara Bendon Brand Resources Cara Bendon

Do I need a Personal Brand?

If you work as an individual, you are 100% of your business. Your service is what people buy, and you are who they buy it from, so it’s easy to think you don’t need a brand.

But if you want to be seen as professional, you should read on…

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