We create standout brands for ambitious sustainable lifestyle businesses.

Your current brand has taken you so far, but now it’s time to take it to the next level.

We’re an award-winning branding studio with 10 years’ experience, and we offer everything you need to give your brand the impact it deserves. We even have expert partners on hand to help you with everything from wholesale to protecting your product’s IP.

Our services:

Brand Naming

Identity Design

Eyecatching Packaging

Tone of Voice

Marketing Advice

Shopify Website Design

Brand Naming Identity Design Eyecatching Packaging Tone of Voice Marketing Advice Shopify Website Design

Our Manifesto

Imagine if the shelves of well-known retailers were full of wonderful independent brands. Brands that create better products in ways that are less harmful to the environment.

Can you imagine how this would radically change the distribution of wealth, give shoppers more choice and help support small businesses along the whole production chain?

That’s the world we’d love to see, and we do our part by helping propel fantastic new businesses with kick-ass branding that helps them stand head and shoulders above their competitors. Businesses like yours.

Cara Bendon, Brand consultancy for London startups

ABOUT CARA

I’m a branding specialist with over 15 years’ experience and I’ve helped countless brands create a powerful first impression.

I’m passionate about helping ambitious sustainable brands have the impact they deserve.

Having left the world of advertising in 2011, I set up my own branding agency in 2013 and haven’t looked back since!

I firmly believe that entrepreneurs and small businesses can use the same techniques as household names to establish themselves and this is key to our approach.

Outside of running the business, I love to craft and be creative, cook new recipes and take walks in the countryside.

 Our Values

Support

We live to support entrepreneurs whose ideas have a positive impact on the world, ecologically or socially, especially female and minority founders. Furthermore, we support deeply, seeing ourselves as your partner during your branding process, and often maintaining relationships with clients for many years.

Simplify

Entrepreneurship can be overwhelming enough without unnecessary jargon or waffle, which is why we endeavour to make branding as simple as possible for small businesses through direct and clear communication with our clients and a wide range of educational resources on our blog.

Challenge

Our role is to challenge our creative team and our clients so that together we create the best possible outcome. We also believe brands should challenge the status quo by speaking out about their beliefs, and, as an agency we don’t shy away from voicing our opinions.

Champion

Design is in everything and can be incredibly powerful when used well - this is something we’re passionate about and champion for our audience. We also show our support of creative industries by respecting their ideas, giving realistic timelines for projects and paying fairly.

We took this brand from selling via DM’s to being stocked by Europe’s biggest fashion site.

Featured project

Squarespace Circle Member website design London