How to Write a Brief for your Designer
Writing a brief is a practice used across all advertising and marketing agencies around the world to understand a business’ challenges, values and objectives before coming up with any campaigns. But just how do you write an effective brief?
Brand Matters
What is branding? And does it really matter?
People like products but love brands, so if you want to be chosen over your competitors and remembered for the right reasons then having a strong brand is key.