Twisted Lingerie
Sophie Thorne, founder of Twisted Lingerie, approached us to develop the branding for her new company.
Sophie came up with the idea for Twisted Lingerie as she felt the market lacked an affordable erotic-inspired lingerie brand, so we got to work building a set of designs that represented her target customer and aesthetic.
#1 Discovery
Sophie wanted to portray the brand as sexy, confident, and rebellious. As a long time lingerie lover herself, she was used to lusting after items from luxury lingerie brands such as Coco de Mer and Agent Provocateur, and she knew there was a big gap in the market for a brand that could give the same seductive/luxury lingerie shopping experience, but on a budget.
With the average set at Agent Provocateur demanding £250, Twisted’s sets would all be affordable under £50. A huge feat from an independent brand, with main stream brands such as Bluebella and Asos having a big share of the market in this price range. However, what these brands weren’t delivering customers was the sense of illicit excitement, the thrill of the naughtiness, delivering garments in beautiful black tissue paper lined boxes, rather than plastic mail bags…
The challenge was on: Could we create a provocative, female centred ‘luxury’ lingerie brand for those without the budget for the high end labels.
#2 Visual Brand Identity
Through a discovery session, we developed a mood board that captured this mood in a unique way. The moodboard had a number of rope/bondage references, which then became the inspiration for our development of the logo.
#3 Made for Misbehaviour
We used the brand’s tone of voice, content and styled photoshoots to create a compelling and aspirational brand story that creates an emotional connection between the brand and customers.
We also helped Twisted by creating an e-commerce website and social media assets.
Update:
After 3 years in business, Sophie decided to sell Twisted Lingerie to a larger lingerie retailer. Ever entrepreneurial, Sophie now operates another business, supporting women in business.
Disciplines:
Identity Design
packaging design
website design
“It has been an absolute pleasure working with Cara and the team.
The work that has gone into the project has been second to none.
Not only am I thrilled with the final result (and get lots of positive feedback from others about my branding too!), but also any queries, changes, requirements were answered and turned around quickly, and with a noticeable attention to detail.
I wouldn’t hesitate to recommend Cara to others - in fact I have already done so!”
— Sophie Thorne, Founder of Twisted Lingerie