If you are service provider trading, or planning to trade under your own name, looking for a brand that presents you as an expert in your area and also authentically expresses you, then our personal branding package has been designed for you.

It’s not just a logo, it’s you.

A personal brand has to do many jobs, it has to build authority and trust, attract your ideal customer and express your own individual personality. It has to look professional and also feel completely ‘you’.

We know this and have a specialist approach that ensures your personal brand hits this elusive sweet spot.

Our personal brand package combines developing visual branding for you (logo, colours etc.) with helping you communicate who you are with confidence, through personal value exercises and a marketing strategy session. We’ll collaborate to establish your vision for your career and work with you to bring that vision to life.

Who it’s for:

This package is perfect for you if you are a…

  • Coach or consultant

  • Writer, artist or photographer

  • Interior designer or freelance architect

  • Singer, dancer, keynote speaker or other entertainer

  • Multipassionate individual struggling to define yourselves within one niche

  • An entrepreneur seeking to carve out a personal brand outside of your business

Sound good?

What we cover

Here’s what you can expect from the Personal Branding package

  • We begin at the beginning, understanding what led you to do what you do. We’ll cover your inspirations, experience and specific life moments that led you to pursue this career. This is your brand story and it’s an incredibly powerful tool in both connecting your audience to you and grounding you to your ‘why’ throughout your business journey.

  • We will then discuss your business goals and how your branding can support you in reaching them. We’ll focus in on who your ideal client is and create detailed personas so we can better understand their tastes, lifestyle and pain points. Based on this, I will suggest the social media channels, marketing or PR approach that is most likely to meet your audience where they are. We will discuss how this can work with your schedule, and I will provide tips tailored to your goal.

  • The fun bit! First I create a moodboard that combines your vision and colour choices with styles that will also appeal to your ideal client. We then set to creating a logo for you - we design 3-5 different options for you to choose from, and then then spend the next 2 weeks carefully evolving and refining this into your final logo.

  • Once we have a final logo, we explore how to carry this through your brand visually. We research the best font choices for your brand, refine colour options and consider how your brand will be used. Then we craft the assets that will be most helpful for you - whether that’s a suite of icons or a custom brand pattern. This is where the brand really comes to life!

  • We design new business cards for you, create a branded HTML email signature and design a suite of editable social media templates for your new brand. If you want anything extra like document design, this is where we’ll create this for you and we provide you with a video tutorial how to use these.

  • Once the identity has been agreed, we produce a guideline document for you - this is a snapshot of all your new brand assets including fonts, colours and photography that is an essential tool for keeping your new brand consistent. We hand over all the new logo and branding files to you, and sign over copyright so you have complete ownership of your new brand.

  • You’ll leave your project with more than just branding. Brand design is just part of our service, you will also gain valuable clarity about your brand during the process. Plus by the end of our branding project, you have a team who perfectly understands your brand and mission, and you can return to us at any time for design, copy or marketing help (as many of our lovely clients do, for many years!)

Have you been playing small?

You want success for your business, but sometimes imposter syndrome or fear of being visible can hold you back.

I’m not a coach, but I have vast experience in collaborating with business owners on their branding, and I see the same fears and concerns come up.

Fear of change, clarifying your messaging or knowing how to use social media without it feeling cheesy are all common which is why the Personal Branding package includes 3 hours of one-to-one time to help you with these so that you can step into your new brand and vision.

What exactly do I get?

The Personal Branding Package includes the below deliverables:

Strategy.

  • 1 hr brand story session via Zoom with a written summary and tagline or bio suggestions

  • A brand values exercise

  • 3 personas created to capture who your ideal client is and their needs

  • A 1 hr strategy session to discuss the best marketing options for your business, including advice on which social media platforms and types of content are most suitable

  • Input on location, poses and items to wear for a personal brand photoshoot, if you are doing one

Design Goods.

  • A moodboard to find your personal brand’s aesthetic

  • Logo design (minimum 3 initial design options and a further 2 rounds of creative development)

  • Brand fonts (we will send you the link to purchase so that you hold all licenses)

  • A brand style guide containing your logo/s, brand colour palette, font styles and suggested usage

  • 2 hours of design time to create any of the following most relevant brand assets: a suite of icons, custom brand pattern or decorative elements for website design usage

  • Design of 8 x editable social media templates on Canva

  • Design of up to 5 Instagram highlight covers

  • An HTML email signature

  • Business card design

don't just take my word for it…

“It's hard when you're starting up to have the confidence to be "branded" professionally, to put your trust in someone else, as you're not sure if they're going to "get" you or your vision... but Cara and her team really nailed it.”

Kelly Woodward
Digital Producer

“I hired Cara to create my brand and develop my website and the results came out better than I imagined! What was really amazing was that she got my business and the feel of it very quickly.”

Maggie Chu
sales coach

"Working with Cara helped give me refreshing clarity on what I wanted my key message and brand to be all about. Going through transformation in your business can be daunting, but it was so reassuring to have Cara's input to help strategically plan my brand’s development.

Knowing she was there to guide the process enabled me to really get excited about the creative journey again and I loved being able to see the brand identity coming to life week after week. Cara is such a joy to work with and clearly so passionate about branding; I enjoyed every minute of our work together and will be keeping her close by as my go to brand expert as my business evolves.”

BETH REACHER
coach

investment | £4,950 | $6,850

Investing in your branding is one of the best things you can do for your business, however we do acknowledge that it is an investment, which is why we offer that you can pay in 1, 2 or 3 instalments.

Some of our Personal Branding work

Beth Reacher | Coach

Beth’s personal brand allowed her to shift from career specific coaching to the wider life coaching she wanted to deliver, and bring her audience of ambitious urban women in their 30’s along for the journey with her.

View project >

Kelly Woodward | Digital Producer

Digital producer Kelly has worked for brands including Adidas, Pepsi and Film4, producing virtual reality experiences and large scale digital projection. We created a unique holographic logo & business cards to suit her work and personality.

View project >

Olga Doykhen | Interior Designer

We created a sleek, minimal and contemporary personal brand for Interior Designer Olga, designed to impress her high-end clients in California.

View project >

Phylecia Bare | Leadership Coach

The second I met Phylecia, I knew her brand was going to be yellow. Experienced leadership coach Phylecia Bare has a contagious positivity, and definitely a slightly bohemian approach that we conveyed in a sun shaped logo, formed from her initials.

Are you ready to realise your personal brand?

 

Optional extras

Here are some related add ons that can work brilliantly with our Personal Branding package.

 
 
 

Style code

 

Discover the colours, shapes and styles that best suit your features and feel most ‘you’ with stylist Helenlee’s Style Code analysis.

The process is about empowering you to be the most confident version of yourself, while also providing practical guidance for style struggles and shopping frustrations.

This can be worked seamlessly into your Personal Branding project, informing the styles and colours we use.

£595

photoshoot

 

Capture your new confident self with flattering and natural photography to give your website and social media an instant update. Choose from a 1 hour mini shoot (15 images) and a full half day shoot with multiple outfits (40 images).

Provided by photographer Nika, this add on is only available to London area clients. Cara will collaborate closely with Nika to ensure the same look and feel as your brand is achieved.

Mini £195 / full £420

 
 

To add either of these extras to your Personal Branding package, simply ask Cara when you discuss your project so that they can be seamlessly integrated for you.