Evîn candles
Situation
Founder Güllü came to us with a vision for premium branding, and a fantastic back-story but a lacklustre brand name and look & feel.
Naming
When Güllü came to me, her brand name was My Candlelight. We discussed it and I offered my opinion that this was too generic and descriptive for a luxury brand, and Güllü trusted my judgement. We conducted a naming brainstorm which centred on the emotive aspect of burning a candle - the feeling of coming home and lighting a candle, its light bringing calm and its scent a familiarity.
The Scent of Home
We came up with the name Evîn - meaning 'love' in Güllü's native Kurdish and 'home' in Turkish and knew it perfectly encapsulated the brand.
The Moodboard
Güllü’s candles really go against the grain of the trend for minimalist and Scandi-style candles, as they are housed in vintage-inspired gilded glass jars in royal blue, jet black, white and red. As a fan of interior design, Güllü intended these candles to be statement pieces, so we came up with a sumptuous moodboard befitting of them - full of rich textures, jewel tones and a nod to 1930’s glamour.
The Logo
We took inspiration from Kurdish and Turkish symbols to create the brand emblem. The chosen route, number 1, features four double diamond shapes, which represent warding off the evil-eye and mimic the flames of a candle.
Initial logo concepts inspired by traditional Kurdish symbols
Creating a website
With the branding in place, the next important step for Evîn was creating a beautiful e-commerce website to sell the candles. We began by researching the websites for the leading scented candle brands and decided that we wanted to use imagery to convey the quality of the ingredients and copy to convey the mood - something that is particularly key to the success of a scented candle brand when selling online. Güllü also created scent samples and we wrote guides on candle etiquette and the story of the brand name to bring depth and class to the brand.
Botanical image montages help evoke the scents
“Cara helped me come up with a new brand name that was more unique and meaningful than the working brand name, and created a beautiful logo.”
Various seasonal brand graphics
"When I started my business, I was doing everything myself, but I realised that marketing and branding were my weaker areas, and searched for help here. I found Cara Bendon online and contacted her in 2019 and she has been by my side ever since, supporting me as I grow my business. She helped me come up with a new brand name and created a beautiful logo. During the process we also figured out the ideal clients and this helped me a lot with the marketing side.
Working with Cara has been a blessing, she understands exactly what I need - she is the creative brain of Evîn. With her I found the soul of my brand and business. My clients love the brand. I cannot thank her enough.”
Güllü Haberling, Founder, Evîn Candles