Kelly Woodward Personal Brand
Situation
Kelly is an experienced digital producer who has produced interactive digital content and events for the likes of Adidas, Samsung, and Oscar winning film Ex-Machina.
She had a strong reputation in the industry from word of mouth, but wanted to step things up with a professional personal brand.
The Moodboard
We explored references to 3D and the illusion of 3D in two dimensions. We took inspiration from digital typography, sharp geometric angles and clever combinations of letters.
The Logo
We presented various concepts, the chosen route was Kelly’s initials formed from an axonometric grid, with the idea that the triangular elements could ‘explode’ out in various patterns to represent the illusions created by immersive and virtual reality experiences. We then evolved this into a more chunky upright font, and decided upon a light treatment against a dark background to imitate light shining in the dark.
The original concept
The concept typography evolved
The final logo in use
The Brand Identity
Kelly didn’t need many materials, but a key one was business cards that would stand out as she networked frequently. It’s a challenge to bring a digital experience to a physical card, but we went for a thick colorplan stock and holographic foil to create a business card that leaves a lasting impression, with a nod to the amazing digital experiences that Kelly creates.
Pattern development
We created an inverted version of the logo and overlaid it on the cards oversized and at an angle for drama. The holographic foil creates an amazing rainbow of colours depending on the light, and look better in person than in the photos. These truly are some of the most unique business cards we’ve ever had the pleasure of designing.
“It’s hard when you’re starting up to have the confidence to be “branded” professionally, to put your trust in someone else, as you’re not sure if they’re going to “get” you or your vision... but Cara and her team really nailed it.”
