Wild Rosamund
SITUATION
Journalist turned florist Bridget Davidson’s floral creations are truly extraordinary, and as she embarked on this career change, she wanted a brand identity that would stand out and do her creations justice. The brand name Wild Rosamund is an homage to Bridget’s grandmother, Rosamund, whose garden and passion for nature inspired the same in Bridget at a young age.
The Concept
Always ahead of the curve, Bridget has been using ‘wild’ displays in her work, bringing texture, height, asymmetry and even foraged vegetables into her arrangements. This led us to the concept that the flowers could appear to be growing (wildly!) through the logo itself, which saw us contrast modern clean typography with deep, vibrant images of floral arrangements. As soon as I saw Bridget’s work I thought of the paintings of the Dutch Masters, and everything centred around this reference.
Photoshoot
Since this route depends so heavily on the imagery, we decided to hold a photoshoot to gain beautiful images for Bridget’s website and social media, and of course to sit behind the logo. We decided that it would be best to photograph arrangements from each season in order to give the assets year round usage. Bridget fully embraced the new brand concept we had for Wild Rosamund, and even painted her spare room in a beautiful deep teal (the famed Hague Blue from Farrow & Ball).
Photography by Cara Bendon for Wild Rosamund, all rights reserved.
Photography by Cara Bendon for Wild Rosamund, all rights reserved.
The logo
We decided on a geometric typeface with angular quirks to create the perfect contrast with the romantic and painterly brand photography. Designer Kate Molloy at Little Design Cambridge did a fantastic job creating the illusion of the flowers bursting through the logo, a treatment which we then used for Wild Rosamund’s unique square business cards.
